2024 Ford F-150 Platinum side view in a forest

What is the starting price of the 2024 Ford F-150?

2024 Ford F-150 starting MSRP and trim level prices 

How much does the 2024 Ford F-150 cost? That depends on several factors, but what we can tell you is the starting price of the 2024 Ford F-150, including the starting MSRP and trim level prices. Visit Sherwood Ford near Edmonton, AB, for a test drive.  



What is the 2024 Ford F-150 starting MSRP? 

The starting MSRP (Manufacturer’s Suggested Retail Price) of the 2024 Ford F-150 is $50,300. This price is suggested for the base trim level, the XL. There are plenty of trim-level options, so keep reading for more pricing information. 


2024 Ford F-150 trim level price list 

The starting MSRP refers to the MSRP of the base trim level, but each of the other trim levels also has an MSRP. Here is a list of 2024 Ford F-150 trim level prices from lowest to highest: 

2024 Ford F-150 Raptor driving on sand
  • Starting at $50,300 for the XL 
  • Starting at $58,905 for the STX 
  • Starting at $61,540 for the XLT 
  • Starting at $81,140 for the Lariat 
  • Starting at $94,335 for the King Ranch 
  • Starting at $103,135 for the Platinum 
  • Starting at $108,895 for the Raptor 

What is included in the MSRP of the 2024 Ford F-150? 

The prices above include the MSRP, destination and delivery fees, air tax fees, and green levy charges, if applicable. Including destination and delivery fees in the prices helps give you a more accurate picture of what you’ll be paying as opposed to MSRPs that do not include delivery fees. 


2024 Ford F-150 truck side and front view parked in grass
2024 Ford F-150 preproduction model shown with optional equipment. Available early 2024. Actual production vehicle may vary. Professional driver on closed course. Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficult, and use appropriate safety gear.

What is not included in the pricing listed above for the 2024 Ford F-150? 

The prices above do not include taxes, options, dealer fees, lien registration, and related fees. Fees may vary by province and dealer, and dealerships set their own price. At Sherwood Ford, we’re competitive with our pricing, and you can view transparent pricing on our website before you make the drive to our dealership.